Blog…a good product will sell itself

…a good product will sell itself

…a good product will sell itself

Amazing to see that zombies and horror films are still going strong in 2017. Next Resident Evil date is soon to be released with a game to support it. World War Z 2 is imminent.

Sales of our Zombie and Werewolf events up 15% on last year. Zombie merchandise huge. The Walking Dead probably will gross more than the GDP of a small African nation. Will it ever stop? I think not!

When we launched Zombie Boot Camp 6 years ago, people said that it would last a year and the bank just made grunting noises when we asked for credit.

What is interesting is that we don’t need to work quite as hard on marketing or spending on adwords as people now know where to find us. It’s true what people say a good product will sell itself.

The UK now has about 4 great Zombie Events and a few not so good. Generally cheap means exactly that. The industry needs to continually invest to thrive. The days of an old warehouse, some springer airsoft shotguns and your mates running around for free are over. Customers now what they want and will track down the best events by searching for feedback. Trip advisor is the most honest and well used vehicle for customer feedback. Potential customers should always be wary of an organisation that claims to be the best zombie experience in the UK but have no reviews.

Our latest addition to our extensive catalogue of zombie experiences is Zombie Blitz “Zombie Battle Experience” it has a more economical price tag to encourage a customer on a tighter budget. Secondly, we needed an event that doesn’t have the physical contact and is open to a younger audience.

To make the event workable we employed the skills of Phil at ppfx. Phil designed, crafted and manufactured a set of individual medical grade silicon zombie masks. This allows an actor to look the part but be safe. Zombie Blitz is a shooting event where customers shoot the zombies with BB’s. The zombie masks construction allows the BB to strike the mask without pain or injury to the actor.

They also look cool.

Our other successes have been Wolfmen and the Asylum. Wolfmen offers a stag group or hen party an alternative to a zombie experience. The plot is a little thicker and the werewolf characters have far more scope to confuse and attack the players.

What’s new this year?

Well of course it must be Aliens – The Experience. We are busy working with designers to make masks and improve the set. Smoke, lasers and a freaky soundtrack will add to the effects. The event will only be for small groups and at night. Darkness is key to making the experience as fun as possible.

The ALIENS will have some pretty creepy characteristics and will fire back so this experience will not be a 1 sided show.

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